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Freelance translator and/or interpreter, Verified site user
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Translation, Transcription, Subtitling
Expertise
Specializes in:
Advertising / Public Relations
Marketing / Market Research
Tourism & Travel
Linguistics
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Open to considering volunteer work for registered non-profit organizations
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Sample translations submitted: 1
German to English: Marketing
Source text - German Die integrative Marketingdefinition von Homburg/Krohmer sieht Marketing als ein Konzept, das im Wesentlichen zwei Facetten hat, eine unternehmensinterne und eine unternehmensexterne: Die unternehmensexterne Facette sieht dabei Marketing als die Konzeption und Durchführung marktbezogener Aktivitäten eines Anbieters bezüglich (potenzieller) Nachfrager seiner Produkte. Solche marktbezogenen Aktivitäten beinhalten in diesem Kontext sowohl die systematische Informationsgewinnung über Marktgegebenheiten als auch die Gestaltung des Marketing-Mix. Für die unternehmensinterne Facette wiederum besteht Marketing aus der Schaffung der Voraussetzungen im Unternehmen für die Durchführung der marktbezogenen Aktivitäten. Dies beinhaltet insbesondere die Führung des Unternehmens nach der Leitidee der Marktorientierung. Beide Ansatzpunkte des Marketings zielen hierbei auf die optimale Gestaltung von Kundenbeziehungen im Sinne der Ziele des Unternehmens ab.
Translation - English Homburg / Krohmer's integrative marketing definition sees marketing as a concept that essentially has two facets, an internal and an external one: The external facet sees marketing as the conception and implementation of a provider's market-related activities with regard to (potential) customers of its products. In this context, such market-related activities include both the systematic gathering of information about market conditions and the design of the marketing mix. For the internal facet, marketing in turn consists of creating the conditions in the company for the implementation of market-related activities. This includes in particular the management of the company according to the guiding principle of market orientation. Both starting points of marketing are geared towards the optimal design of customer relationships in the sense of the company's goals.
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Translation education
Master's degree - Lancaster University
Experience
Years of experience: 9. Registered at ProZ.com: Jan 2020.
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Bio
I have most recently worked as an in-house language specialist for a large travel company, specialising in translating marketing and information texts. I am trained and experienced in using Trados, memoQ and Wordfast translation software and possess an MA in Translation from Lancaster University.