Glossary entry

Danish term or phrase:

rå, 'et rå look'

English translation:

rough, bold, tough, in your face, edgy ...

Added to glossary by Christine Andersen
Dec 11, 2007 08:33
16 yrs ago
Danish term

rå, 'en rå look'

Danish to English Art/Literary Textiles / Clothing / Fashion description of clothes and styles
... har skabt en både yndefuld, kontrastfyldt og rå kollektion.

I never know what to suggest for this - Scandinavians like to describe styles as 'rå'

'en rå look' comes later, and then 'rå detaljer' (belts, pockets etc!)

-- and I cannot find an expression that covers it.

Raw is simply not the word in English, so please don't suggest that!
It is more a studied simplicity.

I am standing in for a colleague who is on holiday, and I usually only proofread her fashion texts!

Thanks in advance!

Discussion

Christine Andersen (asker) Dec 12, 2007:
Thanks - you should all have had points! Thanks to everyone - you should really all have had points, because I used all your suggestions! In four texts about four collections, 'rå' was used about anything from studied minimalist women's clothes with hand-crafted accessories (!) to designs for junior 'dudes' in 'distressed' denim (the client's suggestion) with studs and buckles.
I hope my colleague is reading the right magazines and will soon be back!
:-)

Proposed translations

5 hrs
Selected

In your face

I interpret 'rå' to be equivalent to the English slang expression 'in your face'. I wonder if you could juggle the sentence around to incorporate it? I think 'bold' is also a possibility.
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4 KudoZ points awarded for this answer.
4 mins

unrefined

How about this?
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+3
8 mins

tough

Det hedder "et look" på dansk.
Men prøv at se den hjemmeside jeg har fundet, om ikke 'tough look' mon er det du leder efter.
Siden indeholder også 'cool', men det er normalt ikke det, der menes med rå.
Peer comment(s):

agree Mette Melchior
1 hr
agree Dziadzio
1 hr
agree TaroPro
6 hrs
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9 mins

rough, a rough look

my suggestion - try searching for "rough look" on Google.

Hope this helps :-)
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22 hrs

edgy

I use 'edgy' a lot in fashion/lifestyle translation.
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