Glossary entry

English term or phrase:

above the fold

Romanian translation:

above the fold

May 5, 2010 17:54
14 yrs ago
5 viewers *
English term

above the fold

GBK English to Romanian Marketing Marketing
The part of an e-mail or Web page that is visible without scrolling. It is generally a more desirable placement because of its visibility.
Example sentences:
Google expects the exclusion will result in higher prices for "above the fold" placements, as brand advertisers bid against each other for those more desirable placements. (Clickz.com)
But even given our new larger page sizes, we were still presented with long lists of items to be placed above the fold – lists impossible to accommodate. There were just too many things for the limited amount of vertical space. (boxesandarrows.com)
When a banner is allowed to pre-load, being above the fold may be favorable in terms of generating awareness. (Marketing Terms)
Proposed translations (Romanian)
4 +2 above the fold
Change log

May 5, 2010 17:26: changed "Kudoz queue" from "In queue" to "Public"

May 5, 2010 17:54: changed "Stage" from "Preparation" to "Submission"

May 8, 2010 18:54: changed "Stage" from "Submission" to "Selection"

May 15, 2010 18:54:

Jun 4, 2010 18:54:

Jul 4, 2010 18:54:

Jul 17, 2010 05:54: changed "Stage" from "Selection" to "Completion"

Proposed translations

+2
12 days
Selected

above the fold

Web Design is one industry that constantly imports and implements English - International terms. As a result, "above-the-fold" is already in use in communication and references by the Romanian web design professionals.
Definition from linkwiz:
Above The Fold – orice parte dintr-o pagina web care se poate vedea fara a utiliza scroll-ul. De obicei reclamele postate in acesta parte a paginii sunt mai scumpe pentru ca au sansa mai mare sa fie vazute.
Example sentences:
Above-the-fold inseamna primul ecran al unei pagini Web care este vizibil fara scroll. Importanta asezarii formatelor de publicitate intr-o pagina web rezida tocmai in relationarea cu acesta. (Above-the-fold si pozitionarea bannerelo)
Peer comment(s):

agree Klára Kalamár : Da, "above the fold" este un termen deja acceptat şi utilizat în domeniul webdesign-ului românesc.
20 days
thanks!
agree George C.
60 days
thanks!
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4 KudoZ points awarded for this answer.
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