Glossary entry (derived from question below)
German term or phrase:
Aldisierung
English translation:
trend toward cutthroat discounting
Added to glossary by
Martin Hesse
Feb 28, 2003 08:00
21 yrs ago
1 viewer *
German term
Aldisierung
German to English
Bus/Financial
Retail
Strategiepapier
XXX wird sich der sich immer weiter ausbreitenden *Aldisierung* in einigen unserer Marktsegmente nicht anschließen. Statt dessen setzen wir auf die Just-Me-Strategie.
Wie kann man das ausdrücken, ohne einen ellenlangen Schwanz daraus zu machen? Leider muss es global gehalten werden, wir können also keinen landesspezifischen Supermarkt nehmen.
Wie kann man das ausdrücken, ohne einen ellenlangen Schwanz daraus zu machen? Leider muss es global gehalten werden, wir können also keinen landesspezifischen Supermarkt nehmen.
Proposed translations
(English)
| 2 +1 | trend toward cutthroat discounters |
Michele Johnson
|
| 4 | pile 'em high, sell 'em cheap |
Mary Worby
|
| 4 | Aldi discount sales strategy |
Alexander Schleber (X)
|
| 4 -1 | aldisation |
Narasimhan Raghavan
|
Proposed translations
+1
36 mins
Michele Johnson
Germany
Germany
Native in English
Germany
American engineer, Dip. Trans IOL, BDÜ
Native in: English 
Works in: German to English, English
Related KudoZ points
:
4
Selected
trend toward cutthroat discounters
Maybe something like:
"XXX will buck the ever-growing trend toward cutthroat discounters in certain of our market segments."
"XXX will buck the ever-growing trend toward cutthroat discounters in certain of our market segments."
4 KudoZ points awarded for this answer.
Comment: "Yeah! This fits. Nice phrasing. Thanks Michele and all others."
5 mins
Mary Worby
United Kingdom
United Kingdom
Native in English
United Kingdom
Friendly, reliable and accurate!
Native in: English
Works in: German to English, French to English
Related KudoZ points
:
12
pile 'em high, sell 'em cheap
XXX will not be joining the increasing number of 'pile 'em high, sell 'em cheap' merchants in some of our market segments ...
HTH
Mary
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Note added at 2003-02-28 08:20:23 (GMT)
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aggressive discounting strategy?
As you say, it\'s best to leave Aldi out of it. Even in the UK, although Aldi is known, it is not such an integral part of the culture as it is in Germany.
HTH
Mary
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Note added at 2003-02-28 08:20:23 (GMT)
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aggressive discounting strategy?
As you say, it\'s best to leave Aldi out of it. Even in the UK, although Aldi is known, it is not such an integral part of the culture as it is in Germany.
12 mins
Aldi discount sales strategy
The Aldi strategy of mass turnover at cheap prices.
Aldi is one of the premier discount chains in Europe.
Aldi is one of the premier discount chains in Europe.
-1
13 mins
Narasimhan Raghavan
Also a qualified engineer
Native in: Tamil
Works in: English to Tamil, Tamil to English, French to Tamil, and 6 more.
aldisation
This word seems to be coined from the proper noun Aldi. In the Google cited below one talks of Aldi-level. Hence one can anglicize the German word of Aldisierung as suggested above. I am eager to hear the peers' comments.
See: QWEXtrends: Von Aldisierung bis Wal-Mart - [ Translate this page ]
... der Sonderregelungen für Bahnhöfe. Und das zum normalen Diskontpreis.
Vierter Trend: Aldisierung. Auch die großen Warenhäuser ...
www.stud.uni-muenchen.de/~matthias.queck/AKTUEL42.HTM - 8k - Cached - Similar pages
See: QWEXtrends: Von Aldisierung bis Wal-Mart - [ Translate this page ]
... der Sonderregelungen für Bahnhöfe. Und das zum normalen Diskontpreis.
Vierter Trend: Aldisierung. Auch die großen Warenhäuser ...
www.stud.uni-muenchen.de/~matthias.queck/AKTUEL42.HTM - 8k - Cached - Similar pages
Peer comment(s):
| disagree |
Michele Johnson
: sorry, but how is this going to mean anything to e.g. a US reader?
13 mins
|
Discussion
Danke f�r die bisherigen Vorschl�ge!