Glossary entry

Spanish term or phrase:

un producto de gran consumo

English translation:

a mass market product

Added to glossary by Eugenio Llorente
May 9, 2009 21:00
15 yrs ago
20 viewers *
Spanish term

un producto de gran consumo

Spanish to English Social Sciences Government / Politics
He visto que en los glosarios hay varias versiones del término "gran consumo". Ahora bien, quisiera ver cual sería lo adecuado al presente contexto, teniendo en cuenta que no estamos hablando de "gran consumo", en general, sino de un producto de gran consumo:

"Mediante la Modelización Econométrica de las Ventas de un Producto de Gran Consumo..."

De momento se me ocurre:

"Through the econometric modeling of the Sales of a consumer product..."

Proposed translations

+1
1 min
Selected

a mass market product

x
Peer comment(s):

agree Muriel Vasconcellos : Hi Marian!
49 mins
Thanks!!!! Hi Muriel!!!! I forget where in CA you are... We're doing a medical seminar in San Diego in July... Would love you to at least come as my guest to the networking session....
neutral jack_speak : I take back my previous comment. Sorry about my confusion!
3 hrs
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4 KudoZ points awarded for this answer. Comment: "Muchas gracias, Marian. He comprobado que "a mass market product" es lo mas usual."
3 mins

a mass produced product

another option!
Peer comment(s):

neutral jack_speak : Hi Edward. No offense, but I think this is a bit astray only because some products that are mass-produced do not have a high sales volume or wide market penetration.//(I adjusted my comment because I think gran consumo can be either (1) widely sold/mass
2 hrs
I'm not surprised by the mistranslations here - this is one of the less common "false friends" in Spanish, thanks anyway
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+2
8 mins

a widely / highly consumed product

INRA - search - [ Traducir esta página ]
Yoghurt is a very widely consumed product in France (nearly 22 kg per year and per inhabitant). Food manufacturers are offering increasing numbers of ...
www.international.inra.fr/search?go=1&q=yoghurt - 28k

[PDF] Project Document for a Regional Standard for Doogh - [ Traducir esta página ]
Formato de archivo: PDF/Adobe Acrobat - Versión en HTML
In present time, Doogh is a very popular and highly consumed product in 'Iran with a considerable increasing demand for its consumption. ...
ftp://ftp.fao.org/codex/ccnea5/ne05_08e.pdf
Peer comment(s):

agree Lydia De Jorge
59 mins
Gracias, Lydia.
agree Dave Pugh
14 hrs
Thank you, Dave.
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25 mins

major consumer goods

"...sale of major conumer goods".

Almost every month, it seems, a major consumer goods company announces a plan for “supply chain transformation” that includes a major network redesign.
http://www.scdigest.com/ASSETS/ON_TARGET/09-04-14-4.PHP?cid=...
Peer comment(s):

neutral jack_speak : In your example, "major" means "significant" producer of consumer goods. This is not precisely the same as a product with high sales volume or wide market penetration.//I think of major consumer goods as cars or refrigerators.
1 hr
Good point, thanks.
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50 mins

mass-consumption product

Many of those channels will be occupied by information services, home-shopping networks and special-interest programming, but it has become increasingly clear that only network television can provide the audience base needed to introduce a **mass-consumption product.***
http://www.independent.co.uk/news/business/springtime-for-th...

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Note added at 1 hr (2009-05-09 22:07:16 GMT)
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http://spellic.com/eng/dictionary/mass-consumption product

This article deals with the period when tobacco started to be a mass consumption product in many countries, mainly in the form of cigarettes. By that time, the tobacco industry was organised either under a fiscal monopoly or under a highly taxed competitive market. So to understand how smoking became a universally consumed product, it is necessary to review the role of governments in this process.
http://www.h-net.org/~business/bhcweb/publications/BEHprint/...

Basic telecommunications infrastructures, such as the telephone and the radio, were mass marketed during the Fordist era. However, the major change was the large diffusion of the automobile, especially from the 1950s as it became a truly **mass consumption product** and when the first major highway systems, such as the American Interstate, began to be built.
http://people.hofstra.edu/geotrans/eng/ch2en/conc2en/ch2c1_2...

“Diabetics have their own distinct food consumption habits. It is a market that has been newly discovered,” says a senior executive of an FMCG company that has launched a ***mass-consumption product*** especially for people suffering from diabetes.
http://www.heartchocolate.ca/files/10-30-07-Business Standar...

This book is the first in the Cocoa Outline Series to be written by Mr. Amoah. It focuses on where cocoa came from, how it developed from a luxury to a **mass consumption product** and how it is commercially produced and marketed.
http://www.internationalcocoaorganisation.net/pubs/amoah.htm

Note from asker:
Muchas gracias Lisa por todas tus referencias que he visto una por una. Especialmente la de Spellic.com. Sin embargo parece que "mass market product" es bastante más usual.
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1 hr

a high-volume product

One more option, but I also like Lisa's suggestion-- mass-consumption.

"three key business goals: increase sales of high-volume products while achieving lower cost of sales....."
http://findarticles.com/p/articles/mi_m0EIN/is_2000_June_13/...

“High volume products” doesn’t always imply that a product that is sold ......"
http://www.hillcastle.com/about-us.html

"They can be high-volume products which are sold at high margins and have a high entrance barrier to any potential competitors."
http://www.icis.com/Articles/2002/03/25/159798/degussa-draws...

"The time and energy invested into licensing a high-volume product and a low-volume product are the same."
http://www.allbusiness.com/legal/intellectual-property-law-r...
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