Glossary entry (derived from question below)
Sep 5, 2008 00:12
15 yrs ago
English term
house ads
GBK
English to Japanese
Marketing
Advertising / Public Relations
Definition from
AdGlossary:
A type of banner advertisement that a web site publisher runs in an ad space when no paying advertisement is available to fill the space. Typically filled with an advertisement promoting one of the web sites services, products or features.
Example sentences:
For one, the company will be serving almost no house ads, according to its president, Rick Boyce. Instead, it will roll out larger ad sizes -- similar to publishers including CNET, who are offering products that include only one, large-size advertising position per page. (Adapt SEM)
Some of these targeted banners were house ads, promotions for the newspaper. House ads were coded as banners. Teasers to "inside" content sometimes looked like banner ads. They were not coded. (The CCJA online)
The numbers they must face are not pretty. Clickthrough rates on banner ads are clearly less than stellar (generally found to be less than 0.5 percent on average), and a recent study by AdRelevance, a division of Media Metrix, found that nearly 20 percent of online advertising consists of self-promotional house ads. (Internet World Magazine)
Change log
Sep 8, 2008 14:47: Mauricio Zoch changed "Stage" from "Submission" to "Selection"
Sep 15, 2008 13:00: Mauricio Zoch
Sep 15, 2008 13:09: Mauricio Zoch changed "Stage" from "Selection" to "Completion"
Sep 16, 2008 16:06: Enrique Cavalitto changed "Edited KOG entry" from "<a href="/profile/858277">Yuko Kubo's</a> old entry - "House Ads"" to ""自社広告""
Sep 16, 2008 16:07: Enrique Cavalitto changed "Edited KOG entry" from "<a href="/profile/136061">Enrique Cavalitto's</a> old entry - "house Ads"" to ""自社広告""
Proposed translations
+2
1 hr
Selected
自社広告
出版社で編集の仕事をしていた時、日常的に使用していました。お金にならないのであまり歓迎されない用語でした。
Definition from
own experience or research:
ウェブサイトを主催する会社が、自社で出す広告。当初から企画されて掲載される場合（新製品やサービスの紹介、キャンペーン、etc.）と、有料の広告スペースが売れ残った場合の対応策として掲載される場合がある。
Example sentences:
「毎日jp」が自社広告だらけに、ネット上に深いつめ跡残る (NBonline)
4 KudoZ points awarded for this answer.
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