Glossary entry

English term or phrase:

down marketing

English answer:

Mettre à la portée de tous

Added to glossary by Hacene
May 1, 2004 13:06
20 yrs ago
English term

down marketing

English Other Economics
Financing Human Settlements: Down Marketing of Mortgage Finance - Issues

This is the title of a panel debate from the agenda of an international meeting. It is the only information I' ve got and I don' t understand what it means.

Thanks, P.

Discussion

Hacene May 1, 2004:
my pleasure

Responses

8 mins
Selected

Mettre à la portée de tous

down marketing is a principal aiming at lowering down price
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4 KudoZ points awarded for this answer. Comment: "Thank you so much!"
+5
8 mins

down marketing / market for low-priced products

Down market is the market where generally low-priced products are marketed, designed for customers in the poorer sections of the market.
This term may as well suggest lower quality.

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Note added at 12 mins (2004-05-01 13:19:10 GMT)
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down marketing / marketing for the market(s) of low-priced products
(sorry)

This kind of market can require a marketing strategy which is differ from the marketing carried out in other segments of the market.
Peer comment(s):

agree Lesley Clarke
7 mins
Thanks.
agree Rajan Chopra
10 mins
Thanks.
agree WebTC
13 mins
Thanks.
agree Vicky Papaprodromou
15 mins
Thanks.
agree Alfa Trans (X)
1 hr
Thanks.
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