Marketing techniques for translators

Learn why marketing is so important for freelance translators, how to communicate clearly with your client, improve your professional image and increase your profit

Modules:

1. Introduction to Marketing.
2. External Marketing (Traditional Marketing).
3. Internal Marketing (Training).
4. Interactive Marketing (Service Management).


Learning objectives:

Learn a set of external, internal and interactive marketing techniques.

Learn how to apply marketing techniques to translation industry.

Understand the foundations for selling freelance services.

J_Angulo    View feedback | View all courses

Bio: With ten years in translation and localization industry -performing translating, editing, proofreading and project management duties- Johanna has also experience as Translation Professor, Content Developer and Copywriter. She holds a B.A. in Applied Linguistics and a Graduate Diploma in Business Administration. She is also a Certified Localisation Professional by The Institute of Localisation Professionals. Nowadays, she works as Operations Manager for Jangulo, a localization company which works with leading LSPs and companies from around the world offering a wide-range of services, from translation to creative writing..