What clients can we get?
Շարքի հրապարակողը: David Maldonado

David Maldonado  Identity Verified
Չիլի
Local time: 16:07
Անդամ (2019)
անգլերենից իսպաներեն
+ ...
Jun 9

Hi!

So I've been doing some market research, trying to find clients and emailing some. But I still have some doubts as to who can be a direct client for a subtitler. That's why I want to ask, who can be direct clients and where do I find them? Who would be interest in using subtitles in their content?

I don't mean to come off as a client poacher, no. I really want to know, when looking for clients, what/whose door I should be knocking.

If it's inappropiate
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Hi!

So I've been doing some market research, trying to find clients and emailing some. But I still have some doubts as to who can be a direct client for a subtitler. That's why I want to ask, who can be direct clients and where do I find them? Who would be interest in using subtitles in their content?

I don't mean to come off as a client poacher, no. I really want to know, when looking for clients, what/whose door I should be knocking.

If it's inappropiate to ask, just tel me. I mean no disrespect.
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Tomo Olson  Identity Verified
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Local time: 14:07
ճապոներենից անգլերեն
My experience Jun 9

Not sure if my comment fits your question exactly, but here's what I've found doing subtitling work for the last four years or so.

I've worked with three different companies as a freelance subtitler. Those companies have access to people/companies who need help. They probably market their services, talk to potential clients (the clients could be TV networks or other businesses) and negotiate their rates, and then they come to someone like myself who's on their freelance reserve list
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Not sure if my comment fits your question exactly, but here's what I've found doing subtitling work for the last four years or so.

I've worked with three different companies as a freelance subtitler. Those companies have access to people/companies who need help. They probably market their services, talk to potential clients (the clients could be TV networks or other businesses) and negotiate their rates, and then they come to someone like myself who's on their freelance reserve list and ask if we are interested in working on a specific project.

My rate is pre-set for the two companies I've worked for (They pay a flat rate per video minute for all projects). With the third company, I had to submit a quote, and they decide who will work on their project.

I take projects from one company pretty much exclusively now as they give me enough work to keep me entertained, and their deadlines are very reasonable although the amount of work fluctuates a lot month to month. They email me or Skype me with a potential project, and I tell them either yes or no. They have a pool of clients that are in the TV industry. The clients may be partners to a TV network. Not sure how many intermediaries are in the chain. With the other two companies I've worked for, it was first-come, first-served, and they had more business-related videos to subtitle (company communication meetings, marketing materials, technical workshops, etc), and the deadlines were a little tighter. One of those two companies do not have a subtitling software of their own, so I had to use a tool I found on the Internet (not ideal in my opinion).

I was given a translation test by all three companies before I was put on their translator list.

So this is how I understand the subtitling industry. I do see subtitling ads on here sometimes, but I don't think a direct relationship between the actual client and the subtitler exists. I've always gone through a subtitling agency of some kind to work on subtitling projects.

Your best bet IMHO is to try out a few agencies and see if any of them suits your fancy.

Good luck to you.
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DZiW (X)
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Adaptables Jun 9

David, I have been working with several direct/foreign clients for some ten years, so I can tell you that besides good luck (+preparation and references), diversification, business awareness, and foreign language skills as a minor is a must.

First, being a young specialist, I sent and personally handed my tailored CVs to local offices of many related companies. Second, when a prospect urgently required a local specialist, my good name and a ready CV worked like a charm. Third
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David, I have been working with several direct/foreign clients for some ten years, so I can tell you that besides good luck (+preparation and references), diversification, business awareness, and foreign language skills as a minor is a must.

First, being a young specialist, I sent and personally handed my tailored CVs to local offices of many related companies. Second, when a prospect urgently required a local specialist, my good name and a ready CV worked like a charm. Third, I was put in a favorable light, making my wannabe client pretty sure I’m a worthy decent and reliable specialist, no troublemaker. Fourth, I was brave enough to talk to the clients and business partners as my equals, so they still treat me the same—as a businessman. Fifth, I always can explain my decisions to the clients and other specialists, so they paid my several biz educations in different no-translation areas. Sixth, I'm not only goal-oriented, but also process-involved. Shortly, I'm a valuable dedicated core specialist even without foreign languages; and so on and on.

Considering the recent events, unable to counteract a global dumping, rather many companies were forced to staff reduction and went 'distant', oversaturating the market of ‘pure’ translators and one-field specialists. Unfortunately, it is a big no-no pregnant with consequences, because now most clients would prefer an average multi-specialty freelancer (especially from the provinces in developing countries) to a high-class one-specialty employee, if possible.

While it’s a not so optimistic trend for specialized professionals, I welcome the time when higher entry barriers would finally select only real specialists who can use foreign languages, not ‘pure’ translators. Time shall tell.

Just IMO though

[Edited at 2020-06-10 02:47 GMT]
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Thayenga
 


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